Web Push Notification and Email are both permission based marketing meaning they both rely on asking a customer to opt-in to receive content and then you – the blog owner – following up with the content that you promised them. But when figuring out your strategy you may wonder, “Which medium is better?”. Which one […]
Adding Web Push Notification “Subscribe” Button To Your Site
With one-step or two-step opt-in prompts, you can pro-actively put a message in front of your readers or users to subscribe to your web push notifications after a certain number of seconds or after then have read a certain percentage of a page. But another more “laid back” way of gaining subscribers is simply to […]
4 Industries that Benefit from Web Push Notifications
Web notifications, similar to email, can work for just about any business or brand in any industry. Also similar to emails, there are certain industries that are just perfectly set up to benefit from web push notifications. Learn how to use web push notifications to boost engagement for your site by implementing the industry-specific suggestions […]
The Key Differences Between Web Push Notifications and Emails
Both are permission-based marketing methods but there are some important differences It’s important to understand the key differences between email and web notifications so that you can develop the best strategy for getting in front of your customers and keeping them engaged with your site. Email and push notifications are similar in that you are […]
How Web Push Notification Metrics Compare to Email Marketing Metrics
If you’re familiar with email marketing, then learning about web push notifications won’t be too much of a challenge. The two channels have a lot in common including the KPIs used to track their success. If you’re familiar with what web push notifications are and what they look like, then you know that just like […]