Web Push Notification and Email are both permission based marketing meaning they both rely on asking a customer to opt-in to receive content and then you – the blog owner – following up with the content that you promised them. But when figuring out your strategy you may wonder, “Which medium is better?”. Which one […]
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Adding Web Push Notification “Subscribe” Button To Your Site
With one-step or two-step opt-in prompts, you can pro-actively put a message in front of your readers or users to subscribe to your web push notifications after a certain number of seconds or after then have read a certain percentage of a page. But another more “laid back” way of gaining subscribers is simply to […]
Timing Your Opt-In Prompt With Trigger Events
When is the right time to ask a user to become a subscriber to your web push notifications? On one hand, triggering your opt-in prompt as soon as visitors get to your site can be overwhelming and frustrating to users just trying to view your latest content. On the other hand, the visitors’ time spent […]
Sending Your First Web Push Notification
You’ve just installed Prompty, have gotten your first subscribers, and are now ready to engage your subscribers with web push notifications. Congrats, you are now ready to send out your first notification! Using Prompty, it is simple to manually send out notifications. In this article, we will cover everything you need to know about sending […]
Interpreting Your Push Notification Reports
After you send out your campaign, you get to see how it performed. Through the reports, you can see how many subscribers got your notification, opened it and then clicked through to your site. Prompty’s web push notifications reports break these statistics down into a table that is easy to read and interpret. In this […]