When is the right time to ask a user to become a subscriber to your web push notifications? On one hand, triggering your opt-in prompt as soon as visitors get to your site can be overwhelming and frustrating to users just trying to view your latest content. On the other hand, the visitors’ time spent on your site is precious, and you could miss your chance at gaining subscribers by waiting too long. Timing is everything and asking your subscribers to opt-in to subscribe is no exception.
In this article, we will cover how to time the opt-in prompt by setting up Trigger Events.
What is a Trigger Event?
A trigger event is a defined circumstance that if it occurs will make your opt-in prompt show to the reader. For example, you can delay your opt-in prompt by the number of seconds to give your reader a chance to explore your content before asking them to subscribe.
Trigger events can be set for both One-Step and Two-Step opt-in prompts.
Why set a Trigger Event?
Setting a Trigger Event for your opt-in prompt can be beneficial in gaining more subscribers. By giving your users a chance to see the value of your content before asking for the subscription you increase the likelihood that they will say “Yes!” (and also not block you!).
In addition, you can define how and when your opt-in shows so that you can adjust it to maximize your subscribers.
Defining Your Trigger Events
Time Delay
Setting a time delay will hold off on showing the opt-in prompt until the user has spent some time on the page. You can trigger your prompt to ask anywhere between 0 and 180 seconds of your user visiting your site. This will allow them to get to know your content before being asked to subscribe.
Scroll Delay
Another way to determine if your user is engaged with your content is how far they have scrolled down your pages. This trigger event gives the reader the opportunity to scroll through the page before being asked to opt-in. Your opt-in prompt can be set to trigger anywhere from 0 percent to 100 percent of the page scrolled.
Page Delay
A final way of making sure a visitor is engaged with your site is to wait to ask for the opt-in until they have visited a certain number of pages. You have the option to trigger your prompt anywhere between 0 to 9 pages visited before asking the visitor to opt-in.
How To Set Up Your Trigger Event
- Go to the Options tab.
- Under the subscription preference, you will see the Trigger Event.
- Choose your Trigger Event.
- Click Save and your Trigger Event will display your opt-in prompt according to the parameters you defined.
Final Thoughts
While setting up your opt-in prompt, you should consider when you want your opt-in prompt to be visible to your site users. Although time is precious when considering your site visitors, giving visitors the chance to explore and take in your content can help grow your subscriber list. Setting up your Trigger Event can help keep your visitors from feeling overwhelmed, and they will be more likely to subscribe to your notifications.